– Sierra Leone markets potential to trade visitors in Germany – March 13th, 2014; The news agency from Sierra Leone reports on the activities of their Minister of Tourism and Culture, the Hon. Peter Bayuku Konteh, during the ITB Conference and his participation as a guest speaker at the BEIC held at the ICD. The Hon. Peter Bayuku Konteh spoke about creative the opportunities presented by the creative industry for encouraging economic growth in Sierra Leone and other African countries.
  March 13th, 2014

Sierra Leone markets potential to trade visitors in Germany

By: Umaru S. Jah – IA-Germany on March 13, 2014.

[Minister-Konteh-and-his-delegation-at-ITB-Berlin] In an effort to boost the tourism sector, a major factor in stimulating economic growth and employment, Sierra Leone has continued to double her efforts in ensuring that the country remains an attractive destination for business conglomerates, tour operators, and other touristic purposes.  (Photo: Minister Peter Bayuku Konteh and his delegation at ITB, Berlin)

The country recently participated in the week long International Trade Fair Berlin (ITB), the World’s leading Travel Trade Show. As a driving force in the travel industry, the trade fair gives important impulses to a continuously growing market. This year’s ITB Berlin is reported to have a slight increase on trade visitors and business volume.

Headed by the Minister of Tourism and Culture, Hon. Peter Bayuku Konteh, the delegation comprised of Sierra Leone National Tourist Board and the private sector, engaged trade visitors and tour operators who have expressed interest in establishing their business enterprises in Sierra Leone.

It was disclosed that two among Germany’s leading tour operators IKARUS Gmbh, and ARR, have started featuring the country in providing relevant travel information that would encourage business partners to go and explore the country’s potentials. The German tour operators are providing domestic and international tour services to trade visitors across the globe.